Top marketing tools

Image Source. For a quick recommendation on five free digital marketing tools you can use together, check out our video compilation. Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around million keywords in the U. Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more.

You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas. The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors' sites. Ahrefs is one of my favorite SEO tools.

It constantly impresses me with features I use daily, and I learn about new features all the time. It's easily the most robust product in this space. The tool includes a variety of features designed to help you optimize your site and your content for search engines. This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates. Proof connects to your CRM or website and uses social proof to boost conversions on your site.

They implement social proof messaging i. The popular Live Visitor Count and Hot Streak notification features boost customers' perception of your brand, and lets prospects get a look at how other people respond to your product.

Additionally, it's super easy to install -- you just copy and paste their pixels into your site. You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile. With their ReportR pack, respondents can walk away with a personalized PDF report based on their answers immediately after completion. They also integrate smoothly with your existing marketing stack either via webhooks, Zapier or Integromat.

So you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns. Price : The Yoast plugin for WordPress is free, but the paid premium plans range based off the number of sites you need monitored. Yoast is a very popular plugin that works with both Gutenberg and the Classic editor in WordPress.

Yoast is an excellent tool to help you optimize your content for search engines. Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost.

Being a digital marketing expert for over a decade, I tried a countless number of marketing tools to aid the marketing campaigns of my organization. I found some tools to be highly effective while many others were only so-so and the remaining tools were a total waste of time, I must say.

From my personal experience, I would like to tell you that trying different marketing tools to find the best ones is a lengthy and time-consuming process. However, you do not have to waste your precious time in doing all that research work because I am listing the best online marketing tools that work for almost every marketer out there.

In the simplest terms, a marketing tool can be a technique, strategy, or software used for promoting the products or services with the intent to boost the sales of a business. However, the marketing tools that I am referring to in this article are the software that you can use to facilitate your everyday responsibilities as a marketing professional.

Looking to manage your marketing team and projects from a single place? Try ProofHub now! ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively.

It combines all the essential tools that you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks. The Kanban boards in ProofHub let you track the progress of each task and see them moving through the different project stages.

Moreover, you can attach files and add comments to a task. The integrated chat tool even makes it possible for you and your teammates to have quick conversations over text messages.

Being an all-in-one project management software, ProofHub comes loaded with a wide range of features with the most prominent ones as follows:. To give feedback or suggestions while reviewing a file, all you need is to add comments to the design file or the document. Additionally, the markup tool makes it possible to highlight and add feedback to the specific regions of a file. Gantt charts incorporated in ProofHub offer a visual representation of the overall project timeline.

You can view task schedules, drag and drop tasks to modify their schedules, set task dependencies, and highlight the critical path of a project. In addition, Gantt charts in ProofHub also give you the flexibility to associate milestones with tasks and track the progress of each task. With ProofHub, you will get cloud storage to bring all your project files to a single place and manage them with relative ease. You can upload files from your computer or from third-party file storage services, including Box, Dropbox, GoogleDrive, and OneDrive.

You can store multiple versions of a file and attach files to tasks and share them in chats, discussions, etc. Tracking time for each task that you are working on becomes convenient with the in-built timers in ProofHub.

While timers offer automatic time tracking, you can also make manual time entries to keep an accurate record of your working hours.

All the time data gets stored in timesheets that you can access whenever you want and use them for various purposes like payroll, client billing, time management , and much more.

Reporting is an essential part of project management and with ProofHub, creating detailed project reports is just a few clicks away. The software lets you create and customize both project and resource reports. It is quite easy to highlight specific data in reports by picking parameters of your choice. You can even download the reports and use them in meetings to discuss project progress and make plans for better utilization of resources.

ProofHub is the ideal tool to have ultimate control over all your projects, tasks, and teams. Make sure that none of your marketing tasks slip through the cracks? Start using ProofHub to manage all your projects! Managing the tasks of a project effectively makes it possible to complete your projects on time and the Todoist app is the right tool for that.

It allows you to create interactive to-do lists that you can use to keep a track of all your tasks. You can easily organize and prioritize your tasks with Todoist and make sure that you never get off track. With the quick add feature, you can create new tasks and organize them in no time. Also, you can bring your teams to the Todoist app and assign them tasks directly through the app. Todoist app is great for streamlining all the tasks of a project and keeping your everyday work well-organized.

Whatagraph is an online reporting and monitoring platform for medium marketing agencies. You can send out welcome emails for new customers, set up a trigger for email series according to customer behavior, and automatically send reminders for abandoned carts. Constant Contact also lets you build lists and segment contacts for tailored ad campaigns.

Hubspot is possibly the most popular marketing platform around today. Aside from its whimsical help videos and easy to follow site format, Hubspot earned its place at the top by delivering extremely professional, extensive, and powerful tools for businesses. And the offering covers the spectrum from sales to marketing, customer service, CRM, and more. Hubspot goes deep when it comes to its marketing solutions. But Hubspot takes everything to another level.

While it started out as the premier domain registrar in the industry, GoDaddy has since become the go-to see what we did there? It's a sort of one-stop-shopping experience with GoDaddy because of all it has to offer. Features include:. So really, you name it, GoDaddy has got it. But in the area of business management, vCita has some of the best marketing tools around. With everything from lead generation and conversion tools to project management, CRM, and email marketing, vCita is really an impressive option.

One of the most important features you'll really appreciate is email automation. You can customize your campaigns down to the last design detail and then set up automation so that your email campaigns run on their own.

Set up journeys or action-based email series to send out the appropriate email messages automatically to a group of leads or customers. Create reminders, thank you emails, discounts, and more.

GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team's productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses.

As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting. Of course, GetResponse has the usual features you'd like to see with an email marketing platform, as well.

Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today. In addition to being the first domain provider, providing hosting services, website design, and SSL certificates, Network Solutions has plans that are jam-packed with useful online marketing tools like email marketing, PPC, and social media marketing management.

The SEO optimizer is particularly in-depth, including optimized page tests, tags, and a monthly consultation with an SEO expert. Things like reputation management and on-page SEO can mean the difference between a roaring success and the business that just never goes anywhere. And Network Solutions really specializes in helping local businesses get found and grow their audiences.

Fiverr is a crowdsourced network of professionals that allows companies to outsource all of their business needs to experts in the desired field. Brands will choose a Fiverr expert, give them the project details, and receive the results in an agreed-upon timeframe.

The beauty of crowdsourcing is that you get excellent marketing solutions for a fraction of the price. Browse through profiles and portfolios to find a good fit to get all of your online marketing tool requirements fulfilled.

Digital marketing tools is a broad category that covers a spectrum of useful apps. Google Drawings empowers you with just that. It is a user-friendly tool characterized by multiple features for adding shapes, text boxes, images, charts. You can also create diagrams and add WordArt to your text. Google Drawings offers a whole range of options to collaborate and document conveniently.

We all agree that visuals create a better grasp and understanding of a topic than the text. So, when you draw out your plans with elaborate color schemes and distinguished charts and diagrams, it is bound to create a better effect for understanding the concept. Even when you want to share these ideas with your team, Google Drawings is one tool that allows you to draw easily as a drawing on paper. Furthermore, here is what it assists the marketer with:. To use Google Drawings, all you need to do is log in to your Google account and visit Google Drawings!

Once you have completed the project planning, now is the time to set the ball rolling for project management. For this, you need a comprehensive tool that brings your team together on the same page. Digital marketing teams require to work in sync most of the time, to create better results and brighter avenues for revenue generation.

For this, one team needs to be aware of the strategies and components assembled by the other team s ; be it customer retention or sales promotions. While this could be one of the biggest concerns for the teams, Trello allows you to conquer it by facilitating transparency. Today, when the teams are working from remote locations, Trello binds all on a single platform and creates synchronization among the team members.

It also allows better communication between the project managers, marketing managers, and the rest of the team. Here are some of the obvious advantages of Trello:. The advent of online stores in is forcing the need to establish ROI using digital analytics tools like Google Analytics. Google Analytics is an advanced marketing tool that is used by marketers to understand customer preferences and create a better user experience.

Marketing campaigns can be predicted using predictive analytics. Despite the fact that predictive analytics is a very advanced subject, Google Analytics can assist you in excelling at that.

A new version of Google Analytics was recently introduced, which will provide you with better insights to help you improve marketing decisions.

With Google's machine learning models, Analytics can alert you to significant trends in your data automatically. This can help you predict what your customers will do in the future. It includes advanced features such as predictive metrics.

Get the most out of your marketing campaigns by leveraging data from Google Analytics. Most companies only report about 1. Simple and affordable, SendFox is an email marketing tool. With this digital marketing tool, it is now easy to capture leads.

It also facilitates the automation and scheduling of emails. With email marketing, you can engage visitors and encourage them to convert. This process begins with lead capture. Your landing pages can hugely affect the success of any marketing campaign. You might be losing huge opportunities if your landing page depicts a high bounce rate along with a decreased rate of lead generation.

At such a stage, you must figure out the reasons why your audience is leaving your page.